Flat pack furniture has long been associated with cheap. It is usually very convenient because it is easy to carry and store, but it has many flaws in appearance. WL01 “ScrewTop” by Joe Doucet is part of the new furniture line WhyteLabel. It is the table that proudly shows its construction as a design feature, takes up the idea of self-organization and elevates it to a fetish. The design of the table is flat packed but looks like the highest quality tables and serves the same.